Agency: Contender Labs

Client: Walmart

Director: Kanya Iwana

Additional Direction, Art & Creative Direction: Temi Lawson

For Walmart's Black History Month campaign, we set out to show the range of Black led brands available at Walmart, and how each piece connects to the ways love is expressed within community, through chosen family. I directed the opening shot and contributed art and creative direction throughout, working alongside director Kanya Iwana. The campaign helped launch a collaboration with multidisciplinary artist Temi Coker, whose home decor collection we amplified across social with support from the campaign's creators.