Walmart’s whoknewville
Concept & Art Direction: Temi Lawson, with the Contender Labs team
I was part of the concept and art direction team behind Whoknewville, Walmart's holiday campaign built to turn seasonal browsing into deals shoppers couldn't scroll past. My focus was the story itself, building the voice and narrative of the Whoknewville narrator who welcomes you into the world, then carrying that same idea across banners, ad placements, and visuals on streaming and into a Times Square takeover.
From Times Square
Art directed the banner placements that carried Whoknewville into Times Square and beyond.
to an iconic collab
to your streaming platforms
Concepted and art directed the banners, ad placements, and visuals across streaming. Led script and ideation, and art directed the scenes themselves.
