This one holds such a special place. This idea was born upon my return from maternity leave and in the trenches of my husband and me dividing responsibilities with our new baby. Diaper duty fell to my husband, and that became the root of this ad.

With the catchy wipe me down tune…let’s imagine we had $$ for Boosie’s version, dad duty x Walmart Express delivery = win!

agency: Contender Labs

art director: Temi Lawson