Wipe me down

This one holds a special place. The idea came together after I returned from maternity leave, in the middle of my husband and me figuring out how to split responsibilities with a new baby. Diaper duty fell to him, and that became the root of the concept: dad duty paired with Walmart Express delivery. A dad, a mess, and same-day delivery to save the day.

Client — Walmart

Agency: Contender Labs

Creative director, Art: Temi Lawson

creative director, copy: Kendra croft

art director: yusuf ahmed

ecd: dechazier pykel