Wipe me down
This one holds a special place. The idea came together after I returned from maternity leave, in the middle of my husband and me figuring out how to split responsibilities with a new baby. Diaper duty fell to him, and that became the root of the concept: dad duty paired with Walmart Express delivery. A dad, a mess, and same-day delivery to save the day.
Client — Walmart
Agency: Contender Labs
Creative director, Art: Temi Lawson
creative director, copy: Kendra croft
art director: yusuf ahmed
ecd: dechazier pykel